(15) The Baby Boss

A recent article on indiewire focuses on the success of the new film, “The Baby Boss.” This film, along with “Beauty and The beast” initially targeted younger audiences, but then sold smart adult elements to broaden its appeal. I think this is why films such as these can have a wide range of audiences. I think it starts with the movie idea and then uses dialogue amongst characters to appeal to older audiences. According to the article, “the cartoon comedy offered something moviegoers really want right now: laughs. The marketing played heavily on this.” I think the marketing is what drove in the adult viewers as well. The article actually states that a third of its audience included adults not taking kids. I think that this is a time in the film world where animation film will be attracting more and more adults and people of all ages with their adult elements, but younger, comedic characters.


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